Graphic design is a collaborative process between a client and a designer in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) to convey a specific message to a targeted audience. The term graphic design can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:
It must be describable
It must be memorable
It must be effective without colour
It must be scalable
Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years. Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.
Benefits of Graphic Designing:
Considered and long-lasting design strategy
Make your company look bigger
Stand out from your competition
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